A Buyer Persona is a description of your ideal customer and their buying habits. They can help you focus your marketing efforts on the demographic who is most likely to buy your product.
Defining your Audience is about knowing your customers
A Buyer Persona can include what is important to you and your business. For instance, if you own an email marketing software company, it’s likely that your ideal customers are business professionals. Therefore, you can create a Buyer Persona of a business professional, what they read, their social network of choice, brand affinities, disposable income, and age.
When it’s time to use marketing tools such as Facebook Ads, you can taylor your ad to this demographic.
The same goes for your content. You would plan and produce videos and promotional materials specifically for this demographic.
Creating a Buyer Persona for your business helps you define your ideal customer and tailor your video and image content to their needs.
Ginger Liu – Ginger Media & Entertainment
