Think visually in everything you do and you’ll soon have enough content which you can repurpose throughout the year.
The following types of video will help you in your content strategy:
Brand – Builds awareness of business, beliefs, values
Demo – How your product works
Educational or Instructional – Teach your audience about your business, employee stories, business culture
Explainer – Shows your audience why they need your product/service Customer Testimonial – Your consumers explain your product/service Live – Behind the scenes, interviews, events with viewer participation Event – Conference, fundraiser, etc
Expert Interviews – Leaders and influencers in your industry Documentary – Storytelling and emotion
Short Form – Social media platforms
Long Form – Website and video sharing sites
Open up your business to the opportunity to video and photograph your journey.
Ginger Liu is an American British photographer, filmmaker and writer. As the founder of Ginger Media & Entertainment, she has promoted international arts and entertainment, business and tech clients from Los Angeles to London and has produced digital and social content for more than a decade. She holds a Master of Fine Arts in Photography and film and her work has featured in Portrait of Britain and Women Cinemakers and screened and exhibited around the globe.
