Generative AI Personalized Marketing and Advertising
Generative AI continues to raise concerns in connection to fraud and cybersecurity crime. The fear of generative AI isn’t just about its ability to impersonate human identity or mass-produce fake articles and videos but rather it is the capacity to generate interactive and adaptive content tailored to individual users that maximizes its persuasive impact. Or in other words, interactive generative media or targeted promotional material is created or modified in real-time to achieve influence based on personal user data.
Personalized Marketing
Interactive generative media could revolutionize targeted influence campaigns. Instead of using a catch-all approach aimed at broad demographic groups, generative AI can lock down on a person’s wants. Fans of the Hollywood movie Minority Report will recognize the scene where the Tom Cruise character is bombarded with brands selling products to his unconscious need.
Targeted Generative Advertising
Targeted generative advertising is completely personalized advertising for individuals using the same media tools, such as images, videos, and other informational content that resemble traditional ads but are personalized for each user. To even get your head around that is crazy. When human creatives can’t passively have the time or resources to create specific ads for individuals, AI can take over the whole process. It’s progress but as a consequence of job losses.
Generative AI will create the ads using the marketing objectives provided by third-party sponsors alongside personal data specific to the targeted user. AI will customize ad specs, including layout, images, graphics, and messaging, altering factors such as age, race, and clothing styles — each detail is tailored to the individual user in real-time.
Whether this hardcore selling will work is something we will have to wait and see. My guess is that companies will take baby steps to test the market until we are ready or it may go the way of the pop-up advert. Remember how that annoying new, at the time, advertising tool annoyed the hell out of us and then mostly disappeared? And I still don’t welcome Google ads popping up whenever I’ve browsed the internet for something. It’s creepy and enough, already.
Targeted Conversational Influence
Targeted conversational influence is about creating influence through interactive conversations using chatbots or voice-based AI or large language models (LLMs). These will act as conversational agents engaging with users. Third-party developers will integrate LLMs into websites, apps, and interactive digital assistants using application programming interfaces (APIs).
This personalized and potentially manipulative media has implications for privacy and consent and will be another AI development that reaches policymakers in the near future as they regulate the potential of AI.
Ginger Liu is the founder of Ginger Media & Entertainment, a Ph.D. Researcher in artificial intelligence and visual arts media — specifically death tech, digital afterlife, AI death and grief practices, AI photography, entertainment, and an author, writer, artist photographer, and filmmaker. Listen to the Podcast — The Digital Afterlife of Grief.
