Environmental concerns are hot on the agenda with groups like Extinction Rebellion not only grabbing the headlines but creating political and social change.
Brands fair better with a social conscious because it adds authenticity by being mission driven and raising awareness. That’s why partnering with a non-profit is a win win situation and cross promotes in press and social media.
Ginger Liu is the founder of Ginger Media & Entertainment and promotes and consults businesses around the world.
