Repurposing content means reusing and reediting the content you’ve already produced.
Once you’ve created your content, decide how it will be promoted. Will your video and photographs be uploaded to your website or posted to your social networks?
Create an image bank to store your edited files and graphics. If you’ve edited and created a 90 second video for your website, reedit it to shorter lengths for posting on your social networks. Add different graphics for annual marketing events, like Black Friday and Christmas.
Plan how to use your repurposed content throughout the year in your Content Calendar.
Ginger Liu is an M.F.A. Photographer and filmmaker, writer, digital content marketing/PR consultant and workshop facilitator. She is the founder of Ginger Media & Entertainment.
